Client: Dangote Cement Plc
Challenge/Brief: Client wanted to understand the Cement Retail Universe and then provide TSAs to support their Distribution & Retail PartnersWhat we Did: We established essential retail Universe for Cement with outlet names, addresses, Telephone numbers and Geo-location. We established a searchable and queryable Outlet Data base. We more than quadrupled DCN’s Retail base. We also deployed Trade Support materials and Branded their outlets across Nigeria
Results: Sales grew by more than 60%. We established DCN’s Market Share, Numeric and Weighted Availability. We were re-engaged design and manage the operations of their National Consumer Promotions
To design, develop and implement their Retail Expansion Program (involving the established of Micro Distribution centres across Nigeria).
Manage the branding of their Outlets in all of their key Markets in Nigeria
Screen shots of some of the reports:
